Stock photo North of Terrace, on the Skeena River · Guiding since 1988
The summer run
is four weeks out.
Which is exactly when anglers are choosing a lodge — and the price your site is showing them is headed “2025 Package Rates”.
- Rate page is headed
- 2025
- Newest fishing report
- 2024
- Footer says
- 2017
Packages
The lodge's own figures, per angler, in Canadian dollars, reproduced exactly. On the live site these sit under the heading “2025 Package Rates” — so they are shown here with the same caveat rather than dressed up as this season's.
7 nights / 6 days
$6,950 CAD
Year to be shown here
6 nights / 5 days
$5,850 CAD
Year to be shown here
5 nights / 4 days
$4,750 CAD
Year to be shown here
3 nights / 3 days
$3,700 CAD
Year to be shown here
What every package includes
- Transportation to and from Terrace Airport
- Fully guided fishing, two guests per guide
- Single rooms with private ensuite bathrooms
- Breakfast, packed lunch and chef-inspired dinner
- Non-alcoholic beverages
What is in the river, and when
The lodge already explains this well in prose. This is the same information as a picture, which is how an angler with a fortnight of leave actually reads it.
Shaded from the lodge's own seasons page. The guided season runs from early April to the end of October.
What already works
The prices are published in full
Four packages, priced to the dollar in Canadian dollars, with what is included spelled out. Most lodges of this standard make you write and ask.
The seasons page is genuinely useful
Which species is in the river in which week, from the March steelhead through the June Chinook to the autumn Coho. That is the page an angler actually plans around.
Thirty-eight seasons of guiding
Guided salmon and steelhead trips since 1988, and a purpose-built lodge on the Skeena opened in June 2017. Neither of those needs improving — they need saying more clearly.
Read from the live site, 30 July 2026
And five things a guest sees before you meet them.
The rate page is headed “2025 Package Rates”
Four weeks before the steelhead season, the price an angler sees is labelled last year’s. He either books at a number you may not honour, or he writes to ask — and the ones who do not write are the ones you never hear about.
The fishing reports stop at 2024
The page is headed “Latest Fishing Reports” and the newest entry is the 2024 season. The year list runs 2011 to 2024 with 2025 missing entirely. For a lodge, that page is the proof — and right now it reads as though last season did not happen.
The site is served without a padlock
Every page loads over http, so a browser marks it “Not secure” in the address bar, and the contact form posts unencrypted. The certificate already works — the site simply is not using it.
“Fish Tales” in your own menu goes nowhere
It is in the footer navigation on every page and it returns a 404. Small, but it is in front of every visitor on every page.
The footer reads 2017
It is the number a first-time guest uses to decide whether what they are reading still applies — and just now, on the rate page, it does not.
None of this is a criticism of the guiding. A lodge updates its website in the two weeks a year when nobody is on the water, and those two weeks are in December.
What would change, in order
1
One season record
Rates, dates and the year they belong to stored once. The page rolls to the next season on its own rather than waiting for somebody to have a quiet week.
2
Turn the padlock on
Force every request to https. The certificate is already there; it is a redirect, and it removes the “Not secure” warning your guests see before they read a word.
3
Let the guides file the report
A photograph and three lines from the boat. The fishing report is the most persuasive page on a lodge site and the hardest to keep up — so it should take a minute, not an evening.
4
A booking enquiry that knows the season
Species, week and party size, so the answer that comes back is a real one rather than a request for more information.
A booking enquiry that knows the season
Four fields, arriving at kalumriverlodge@gmail.com the way they do now — but sent over a connection the browser is happy with, and carrying enough for you to answer with a week rather than a question.
Not wired up on a concept.
Not covered by this concept